Why Cadenhead Services Has Never Tried to Be Everywhere — And Why That's Good for You
We could expand. We have the experience, the licensing, and the operational capability to service homes across Florida. We have accounts as far south as Key West. But we've made a deliberate choice to stay focused on Northwest Florida — Okaloosa, Santa Rosa, and Walton counties — and that decision directly benefits every customer we serve.
Growth for Its Own Sake Isn't Growth
The pest control industry rewards companies that grow aggressively — more routes, more markets, more acquisitions. But aggressive geographic expansion comes at a cost that gets paid by customers: thinner service, less local knowledge, higher technician turnover, and the slow drift from "local company" to "regional brand."
We've watched companies in our market go through that cycle. They acquire a local company, inherit its customer base, struggle to maintain service quality across a broader territory, and end up with a marketing problem instead of a service excellence problem.
That's not the company we want to be.
Deep Beats Wide
Forty years of treating homes in Crestview, Niceville, Fort Walton Beach, Freeport, and the surrounding areas means our technicians understand this specific environment at a level that can't be replicated by a company that just entered the market.
We know which Crestview neighborhoods have the highest Formosan termite pressure. We know how pest activity near Eglin AFB shifts through the seasons. We know which areas of Walton County are seeing new construction that displaces existing termite colonies into adjacent homes. We know because we've been watching it for decades — not because we read a regional report.
That depth of knowledge is only possible because we chose to stay focused.
Accountability Comes With Proximity
When your pest control company is headquartered in another city — or another part of the state — accountability is diffuse. A complaint goes to a call center. A service issue becomes a ticket in a queue. The person making decisions about your account has never driven your street.
We live here. Our kids go to school here. Our staff shops at the same stores, eats at the same restaurants, and attends the same community events as our customers. When we do a bad job, we hear about it directly — not through a survey two weeks later.
That proximity creates accountability that no corporate structure can replicate.
We Serve Our Market. We Don't Conquer New Ones.
Some companies measure success by how many markets they're in. We measure it by how well we protect homes in the ones we've committed to. Every dollar we don't spend on expansion gets reinvested in better service, better training, better technology — and community programs like Okaloosa Read that put free books in the hands of NW Florida children every month.
We're not trying to be the biggest pest control company in Florida. We're trying to be the best one in Northwest Florida. For over 40 years, that focus has served our customers — and this community — well.
Family-owned since 1983. Crestview, FL. FL License JB365. (850) 682-4333 | Schedule online
